EXCLUSIVE: JORDAN'S SECRETS OF SUCCESS

ABOVE: SUCCESS STORY: Katie Price on I'm a Celebrity get me out of here

26th September 2007

By Matt Glass

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JUST what is behind gorgeous I'm a Celebrity star Kate Price’s rise to become the head of a business empire worth over £30million? She exclusively reveals her six steps to success.

DIVERSITY
“I like challenging myself. I’ve got a whole range of things in the pipeline – my hair range comes out in October, I’ve got my clothing range, my make-up and my bed linen.
“My books have been No 1s and my perfume has been No 1 and sold out – though new stock will be in stores very in soon! There will also be gift sets out for Christmas.”

LOVE WHAT YOU DO
“It helps that I’m really interested in what I’m doing. I love doing the PR around it and I love doing the signings and meeting people.
“And I love to work. I still enjoy modelling – particularly my own lingerie range, which is really doing well – and I couldn’t be happier with my books.”

DON’T FORGET YOUR ROOTS
“However big I become, I never forget how I started out as a 17-year-old model. It took me a year before I made any money. I’ll never forget my roots. That’s where I started and I don’t regret a minute of it. I would never knock it.”

DON’T LET WORK OVERTAKE YOUR LIFE
“My family is my No 1 priority and always will be. With my career and my work I hope they’ll have the lifestyle I’ve got. But I’m not a lazy person – I love to work. We’ve got a good management team who look after me and Pete, and they arrange our schedules so we probably see more of our kids than most people with full-time jobs.”

DON’T TAKE LIFE TOO SERIOUSLY
“I think people like me because I’m honest and I can take the piss out of myself. I do take my business very seriously but I also like to have fun, and I’ve always been very humble. I still worry about whether people will turn up to my book signings.”

DETERMINATION
“Whatever I do, I make it happen because I’m determined. I have to keep proving myself to everyone, but I like that.
“I always say to people, ‘If there’s something you want to do, don’t stop, because you can do it.’ Being married shouldn’t be an excuse, having no money shouldn’t be an excuse. If there’s something you want to do, go and do it. That’s what I did.
“My aim in life is to conquer the world. And I’m halfway there! Remember, there’s only one Jordan!”